You may have heard of a SWOT Analysis but you aren’t sure what it meant or how to do it. It is a great activity to conduct with your team – no matter how small or how large it may be. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats and it is most useful to aid you in the planning steps after you have set team goals.
This isn’t about the strengths or weaknesses for individual team members. Strengths and weaknesses are internal to the team, as a whole and may include reputation, resources, location, and experience. They can change over time and require intentional action to stay or improve. Strengths without action may become weaknesses. Opportunities and threats are predominately external such as competition, prices, and economic trends which aren’t in your control.
Once you name and discuss each area, you can create strategies and plans to accomplish your goals. You will find instruction on SWOT in Lynda.com. http://go.umd.edu/swot
Last updated: March 16, 2017